During Air Max 270,London and Tokyo: two cities that may differ in culture but are bound together by their love of streetwear. For our Air Zoom Type collaboration, we've looked to minimalistic Japanese design and built the pair with hemp across its uppers for a raw, natural aesthetic. A product of Nike’s N. 354 line, the Air Zoom Type is essentially an early prototype of Nike Running‘s ultra-advanced Air Zoom Alphafly NEXT% brought to life. Due to this it boasts an intentionally unfinished WIP look, here furthered by a full raw hemp upper.
This Nike Air Zoom Type Hemp carries a snarky contemporary aesthetic. The entire upper body raw hemp and keeps the walls flexible and breathable at the same time. The pores on the toebox allow your feet to stay fresh. A luxe hue of navy pops from the Nike Swoosh and eyelets to add a striking contrast. English tag and an “LDN” branding on the left shoe and Japanese “TYO” on the right shoe bring the city-centric vibes together. Finally, a TPU plate on the white midsole, Type “N.354” and red Air Zoom pod underneath wrap it up.Down below, double-stacked and intentionally askew EVA foam midsoles are separated by a plastic plate that nods to the NEXT%’s divisive carbon fiber plate technology. A duo of red Zoom Air pucks in the forefoot serve comfort and contrast in equal measures, with waffle-style gum outsoles rounding off the look.
This Nike Air Max 97 Orange features a bright shade of Orange across the uppers while constructed with mesh and leather overlays. With the SoCal option opting for a breathable canvas construction, this pair reverts to its heritage mesh and leather build — It too is tonal in an almost identical shade of orange. Midsoles and Air supports return in orange, while outsoles arrive inverted, seen here in black rubber with pops of orange at the toe and heel. Completing the design is a handful of black embroidered Swooshes, and black insoles glazed with a sunrise gradient Nike Air motif.
86 Blog posts